You've seen the commercial. The actor purposely spills red wine on a beautiful white carpet and then magically removes the red wine stain from the carpet using this new and improved stain remover. My wife, Evelyn, recently asked me "Does that stuff really work"?

If you watch the commercial a few times you will notice several things. First of all the carpet appears to be brand new. The newer generation carpets, such as Dupont's Stainmaster V, are more resistant to stains by design. Secondly you will notice that the red wine never penetrates the carpet fibers. As the camera zooms in you can see how the red wine sits on top of the carpet. Why is this? Carpet Protectant.

Carpet Protectant provides a "wondow of opportunity" for you to remove common household spills. Carpets that are unprotected can absorb spills so quickly that even your best efforts to remove them are fruitless. Carpet Protectant creates an invisible barrier, which helps keep stains (like red wine) from becoming a permanent part of the carpet fibers. The carpet in the television commercial is "loaded" with Carpet Protectant.

Carpet Protectant also creates an invisible shield, which allows you to vacuum soil away more easily. This prevents your carpets from having that dull dingy look. Carpet Protectant typically lasts 8-12 months per treatment, depending on how much foot traffic and how frequently you vacuum. The next time we clean your carpets make sure to ask for Carpet Protectant. You will be glad that you did!